Heidi’s Raspberry Jams has firmly established itself as a beloved local brand with roots deeply planted in Albuquerque. The company’s main retail location at 3427 Vassar Dr. NE serves as the central spot for jam enthusiasts, offering a warm and inviting shopping experience Thursday and Friday from 12-6 pm and extended weekend hours on Saturday and Sunday from 12-7 pm. This flagship store has become a destination for both locals and tourists seeking to experience the authentic taste of New Mexico’s finest handcrafted preserves.
A Storefront Experience
What began as a small artisanal operation has blossomed into a recognizable brand with an impressive retail footprint. The Albuquerque store showcases not only the signature raspberry jams that gave the company its name but also the full spectrum of Heidi’s product line.
Visitors to the store often remark on the personalized service and opportunity to learn about the jam-making process directly from staff who are passionate about preserving New Mexico’s fruit traditions. The retail location has become more than just a store—it’s an experience that connects consumers directly to the source of these beloved products.
Farmers’ Market Connections
Beyond the main retail location, Heidi’s Raspberry Jams maintains a strong presence at local farmers’ markets, bringing their delicious products directly to community gatherings. The Santa Fe Farmer’s Market has become a regular weekend destination for the brand, allowing them to connect with the lively community of food enthusiasts in New Mexico’s capital city. Here, customers can often meet the makers behind the jams, learning about seasonal varieties and limited-edition flavors that may not be available in stores.
Statewide Distribution
The Rail Yards Market in Albuquerque provides another important venue for Heidi’s to showcase their products in a historic setting that celebrates local craftsmanship. This Sunday market, housed in the renovated Albuquerque rail yards, attracts visitors looking for authentic New Mexican products and experiences.
The bustling atmosphere of these markets allows Heidi’s to maintain close relationships with their most dedicated customers while introducing their products to visitors from across the country. Market appearances have become a cornerstone of Heidi’s grassroots marketing strategy, reinforcing their identity as a truly local New Mexican brand committed to community connection.
Heidi’s Raspberry Jams has cultivated an impressive distribution network throughout New Mexico, making their products accessible in nearly every corner of the state. La Montañita Co-op serves as a key partner, with Heidi’s products available at all four locations, including Nob Hill, the location south of Candelaria, the Westside store, and the Santa Fe branch. This partnership with New Mexico’s largest community-owned natural foods market underscores Heidi’s commitment to supporting local food systems and sustainability.
The brand’s reach extends far beyond specialty retailers, with presence in major grocery chains including multiple Whole Foods locations across Albuquerque and Santa Fe. Local food lovers can also find Heidi’s jams in unique venues that showcase New Mexican culture and cuisine, from the Chile Addict and Old Town Basket & Rug Shop to tourist destinations like the Albuquerque Museum Gift Shop and Hyatt Tamaya Trading Post.
The extensive network includes community-focused retailers like Silver City Food Co-op, Los Alamos Cooperative Market, and Village Mercantile in Corrales, demonstrating how thoroughly Heidi’s has woven itself into the landscape of New Mexico’s food—from small towns to urban centers, from co-ops to high-end specialty shops.
What began as a New Mexican product has evolved into a nationally recognized brand, with Heidi’s Raspberry Jams now available across multiple states. Colorado represents one of the strongest markets outside New Mexico, with numerous Whole Foods locations from Denver to Colorado Springs carrying the products. The brand has found particular success in outdoor-oriented communities like Boulder, Durango, and Estes Park, where appreciation for artisanal food products mirrors the values found in Heidi’s home state.
